A brochure is a small booklet or pamphlet, often containing promotional material or product information. Business brochures are a great way to have your company promoted. Before deciding to go directly to Business Brochure Printing Press, be guided by the following: * The selling message should be on the cover. Most brochures are only read up to the cover. Poor design and cover message will land your brochure in the wastebasket. * Advertising materials should have a grand design. Brochures, pamphlets, catalogs, print ads and other promotional materials should have a central theme. This improves company recall. The same design and theme consistently used throughout the entire ad campaign will create a unique identity for your products and services. * An important Business Brochure Printing Press principle is that only a single illustration or image should be on the cover. One big picture tells more than several small pictures. Better choose pictures or illustrations that tell a story by themselves. * Photographs should be captioned. When making captions, make sure that they are descriptive and enticing enough. This is to get the readers nterest and in the end prompt them to purchase your product. Readers usually read the captions of photographs. Next to the cover, captions are the most read part of the brochure. * Make the important facts stand out. Customers do not like to be left in the dark. Highlight the advantages, features and the costs of your products. If turn-around-time information is also available, then go include it. * Choose photographs over drawings when you wish to illustrate something. Pictures are better recalled than drawings. This is because pictures make the images in your brochures more realistic for the readers eyes. * Make your brochure look as good as it can be. Good paper quality, layout, design and theme will entice the reader to keep the brochure. Your brochure as a salesperson of your business can do more if it is kept rather than disposed off after a first reading.